Brand does matter

Remind me again why I bought Aldi brand chocolate? I was in there the other day to get the usual, milk, butter and a snack- when lo and behold, they had dark chili chocolate! I bought three big bars. It wasn't until I got it home and and took my first bite that I remembered I'd done this before. It's okay, but it just doesn't have the right texture and mouth feel. Despite being the same dimensions as other bars, it feels thin. It does matter where you get your chocolate. No cheap shortcuts will do. I bet I could melt it in milk for hot chocolate and it be perfectly satisfying that way. . . off to try it.